Website Marketing Tips and Tutorials

Building up your backlinks the Natural Way

If your goal is to increase your website's profile in the search engines and on the internet generally, you will want to use a combination of improving your on site optimisation (looking at keyword density and title optimisation, etc.) while at the same time increasing your link popularity. In my experience you have a lot more control of the latter, since the search engines are constantly changing their algorithms regarding on site issues but link popularity will always give your site a boost in the rankings. And the good news is, you can increase your link popularity for free. Just be prepared to put some time and effort into this campaign.

I would probably start by signing up with a free blog service like blogger and start blogging about your main site. This will give you some backlinks for free since every time that you blog a new page is created which will link to your principal dot com site. But there are many more free blog services besides blogger that you can do this with, such as blogeasy, blogtiger and blogurple, just to name a few. And the best part is, all these free blog hosts are on different servers, which seems to be important to the engines. In addition, you can control the content of the blogs and ensure that they are relevent to your sites content, so that you will be creating a network of SEO-friendly links to your website which will appear in a very natural, random fashion in the eyes of the search engine robots.

Likewise, you can also sign up with a free website hosting service such as webspawner and create similiar content pages that point to your site in much the same way as the blogging method. Again, you just sign up for a free account, logging and upload your pages that have your articles, and embed your links within the content. It is best if you can upload several pages so as to create a sort of a themed 'mini-site'. If you run out of your own articles you can obtain fresh ones based on your sites subject matter from the free article directories. These are free reprint articles so make sure to also link to the author via the resource box. That way you both win. Like with the free blogs, you will have a created a network of themed links from different servers across the internet, and this is bound to look good to the major search engines.

And don't neglect directories when it comes to building up your link popularity. In addition to premium pay directories such as 1 Global Directory there is a large number of free directories out there which can help you to build up your backlink count as well. Make sure to submit to the right category so as to maximise their relevence. Just type in 'free directories' or 'add url' on your favorite search engine and many results will pop up. Finally, don't forget signature links on forums and message boards as well as byline links in free reprint articles. If you take advantage of all the free resources that the internet provides, you can dramatically improve your link popularity in a relatively short period of time.

About the Author

Aaron Wilmont is a writer/researcher. More info at http://www.1gt.org/internet.html