Adsense & Adwords Tips and Tutorials

Adsense and Adwords' Adstorm!

Google introduced "Onsite Advertiser Sign-Up" feature to maintain "Site Targeting" Google launched earlier this year.

According to Google, that's a new way of targeting ads to sites in the content net work, to offer advertisers more flexibility and publishers more ad inventory.

Through this feature the ad units will display an 'Advertise on this site' link that guides advertisers to create a Google AdWords ad automatically targeted to that specific site alone.

Google says publishers will not make any revenue from this new ad inventory; however the Adsense unit gives publishers more "click throughs".

Some of my friends thought that, this is absolutely new "more in demand" revenues tailored specially for those who have no other means to best monetize their websites, though they have got good traffic, which shows 4,5,6/10 on Google PageRank.

I think about this issue differently, because I am a little bit confused by this "giving the publishers more ad inventory" phrase.

This will actually work well for sites there have no other means of monetization, or for those publishers who are fed up of their affiliate marketing, that left them null.

But how much profitability this "Googling" new project has inside for those publishers who have their different kinds of monetization?

The most "serious" question is that, to which level does this new project evolves in sucking revenues from ads and affiliates programs, those publishers utilize on their web sites?

There's also another sensitive point concerning this new feature's null revenue, since this "Onsite Advertiser Sign-Up" will compete with those offers any webmaster might be giving. This is to say if displaying this new feature will make publishers lose money from their direct offers, so why not enable this new feature and strengthen it by giving it more revenues than that a publisher could make from Adsense unit?

I should maintain this question by saying, since this feature makes good money for Google and Adwords advertisers, so why not share some revenue with publishers by giving them good revenues from the "Onsite Advertiser Sign-Up", more than the Adsense does?

Google confirms on this destiny that publishers could filter their ad units to not compete with their offers. That's quite right. And here appears a chance for those publishers to get those "click throughs" which will increase their Adsense revenues, according to Google prediction.

Nothing is predictable! But everything evolves evaluation could evolve risk!

So, I am trying to come out with evaluation while using it now. You can do that too to experience more, checking differences in your revenues before and after.

About the Author

Khalid Osman is a teacher, a journalist and a Webmaster at www.child-book-publishing-ezine.com